Articles of Interest

Marketing Recruiter

Whether you're a recruiter who specializes in sales and marketing or general employment, odds are you're always looking for new and innovative ways to find quality applicants. Many forms of recruitment are available, each with its respective pros and cons. It's important to weight costs against benefits when choosing where you'll hunt for qualified people.

Newspaper advertisements are by far the most common form of recruitment. Classified ads draw millions of readers, with the benefit of being able to target a specific geographic area and industry. However, if you're recruiting for a firm with positions open around the globe or even within a substantial region of the US, newspaper classifieds may become cost-prohibitive. The least expensive and often most effective method of recruitment is through personal networking, but this has extensive constraints related to your own time and limited resource pool of potential applicants.

Another option for targeting candidates in a specific industry is through the use of direct mail. Unfortunately, this method can be expensive as you'll need to purchase lists of leads, develop a direct mail piece and pay for costly postage. Repeat mailings are required to receive even a minimal response. Internet marketing and online job boards, on the other hand, provide a much more effective campaign. With industry-specific job boards such as www.hotsalesjobs.com, you can target individuals with a particular background, and the job board assists in screening applicants.

If you're a marketing recruiter, you'll want to make www.hotsalesjobs.com part of your recruitment strategy. For a nominal fee, you can place a one-time ad or choose a monthly membership package. This powerful tool will pay for itself virtually immediately. To review the benefits of membership, follow the link to the "Employers & Recruiters" on this website.